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Prof. Sheng Shibin,美国阿拉巴马大学伯明翰分校Collat商学院营销学:Institutions and Opportunism in Buyer–Supplier Exchanges: The Moderated Mediating Effects of Contractual and Relational Governance
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发布日期:2018-05-14 点击数:

喻园管理论坛 2018年第43期(总第387期)

演讲主题:Institutions and Opportunism in Buyer–Supplier Exchanges: The Moderated Mediating Effects of Contractual and Relational Governance

内容摘要:The marketing channel literature has paid limited attention to institutional environments that constrain buyer–supplier exchanges, though such institutions are fundamental determinants of transaction costs, and thus of the occurrence of opportunism in the buyer–supplier dyads. Drawing on transaction cost economics and institutional theory, this study uncovers the critical influence of formal and informal institutions (i.e., legal effectiveness and networking expenditure) on the use of governance in deterring opportunism, as well as the moderating role of government support on the efficacy of governance mechanism. The findings from a buyer–supplier dyadic survey and two secondary datasets reveal that legal effectiveness mitigates opportunism through increased use of both contractual and relational governance; in contrast, networking expenditure reduces opportunism through relational governance, yet increases opportunism via lowering contractual governance. In addition, contractual governance is more efficient in constraining opportunism when government support is high, whereas relational governance deters opportunism more when government support is low. These findings offer important implications for academic research and managerial practice.

主 讲 人: Prof. Sheng Shibin,美国阿拉巴马大学伯明翰分校Collat商学院营销学

主 持 人:杨治教授,管理学院副院长

时 间:2018年5月22日(周二)上午9:00-11:00

活动地点: 管理大楼219教室

主讲人概况:

盛教授是美国阿拉巴马大学伯明翰分校Collat商学院营销学教授,研究领域集中于关系治理、创新管理、营销战略。盛教授在UTD 24 Top 期刊如Journal of Marketing, Journal of Operations Management, 以及营销管理方面的权威期刊Journal of Business Research, Industrial Marketing Management, Journal of Academy of Marketing Science等发表论文近30篇,对中国企业的供应商关系、商业联系(Business Tie)和政治联系(Political Tie)、合同与关系治理等问题的研究影响力巨大。盛教授目前担任Asia Pacific Journal of Management, Journal of Marketing Theory and Practice等期刊编委。

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